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Hidden Gems
Tuesday October 22, 2024 2:30pm - 3:00pm EDT
Pavillion
We all have our favorite raw materials. I have, all too often, had it pointed out that I have used one of my favorites “yet again”. At the other end of the scale there are raw materials that seem to be entirely restricted to one obvious, but narrow, category. In addition there are raw materials that seem so complex that their use is difficult to intuit.
We all create under escalating time pressure and it is only natural to take the clearest and most obvious approach. This is fine, but spending a little time unearthing “Hidden Gems” can be very rewarding and elevate creations to a new level.
Speakers
avatar for John Wright

John Wright

Global Flavorist, Consultant & Writer
John Wright is a flavorist with more than forty years experience. He worked for PFW, BBA and IFF and was responsible for global flavors creation and applications in IFF. His publications include the recent third edition of Flavor Creation. Consultancies include PepsiCo R&D, Mondelez... Read More →
Tuesday October 22, 2024 2:30pm - 3:00pm EDT
Pavillion

Attendees (13)


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