Product development timelines continue to condense as our customers accelerate their drive for new innovation. In a GLP-1 agonist, Post-COVID, social-media-driven environment, how do food companies respond to ever-changing influences? How do we navigate customer interactions differently at small, midsize, and large corporations…or do we? And how do we address consumer trends toward healthy, functional food while acknowledging that taste will always be more important than anything else?